About us

JFK & Co is more than a fashion brand - it's a statement.

Founded on November 6, 2024 by Colin Lordan, Korab Hoti and Fritz Krähenbühl - Managing Director of the renowned JFK Horse World AG - JFK & Co stands for uncompromising quality, timeless elegance and a clear attitude: style is not a trend, but a way of life.

Our brand unites two worlds: exclusive luxury fashion and the aesthetics of equestrian sport. Inspired by the classic noblesse of old European equestrian culture and the discreet charm of the so-called “old money” look, we create clothing for people who appreciate understatement and yet demand the highest standards.

At JFK & Co, we create collections that blend tradition and modernity. Our pieces are characterized by clear lines, high-quality materials and excellent workmanship. From elegant winter jackets to perfectly tailored shirts, from elegant riding outfits to luxurious everyday wear - every piece embodies confidence, style and substance.

We work exclusively with selected fabrics and manufacturers who share our understanding of quality and durability. Sustainability is not a trend for us, but a matter of course - because true class is also reflected in responsibility.

JFK & Co is aimed at people who don't want to get lost in the crowd. To riders with a sense of style, to personalities with attitude and to anyone who recognizes the value of true craftsmanship and subtle elegance.

Welcome to JFK & Co - where excellence is at home.