Sustainability - JFK & Co

At JFK & Co, we believe that true elegance begins with responsibility. As a brand in the luxury segment, we not only have an aesthetic responsibility, but also an ethical one - towards nature, people and future generations.



1. timeless designs instead of fast fashion
Our collections are not made for one season - but for many years to come. With timeless cuts, high-quality materials and durable workmanship, we promote conscious consumption instead of short-term trends.



2. high-quality materials chosen with care
We choose our fabrics with the greatest care - for us, quality not only means a luxurious feel, but also longevity. Where possible, we use natural, recyclable or certified materials that meet our high standards of aesthetics and sustainability.



3. fair production & short distances
Our products are manufactured in selected factories in Europe and Switzerland - under fair working conditions and with respect for traditional craftsmanship. We avoid unnecessary transportation routes and prefer local partnerships.



4. responsibility in equestrian sports
In equestrian sports, too, we focus on durable products that combine functionality with style. For us, sustainability also means: less is more - but better.

5. packaging & shipping
Our packaging is plastic-free, recyclable or reusable - elegant but responsible. Shipping is climate-neutral in cooperation with selected logistics partners.



Our vision
Sustainability is not an add-on for us - it is part of our self-image. We see fashion as an expression of character, and character is reflected in the choices you make. That's why we are constantly working to make JFK & Co even more sustainable - uncompromising in style, uncompromising in attitude.